Polestar Volvo Era Nears a Close

We’ve known for months that Polestar would be morphing into a stand-alone brand for high-performance electric cars, but the era is truly coming to an end and consumers can expect a major announcement from the company in October.


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Photo source: Volvo Cars


Ever since June, Volvo has been keeping us on our toes about what to expect from the now-independent Polestar brand. Via a bittersweet post on Polestar’s Instagram page, it bids adieu to its Volvo counterpart. The association between the two dates back nearly twenty years. Polestar got its start in the 1990s as the racing team Flash Engineering. The team competed with Volvo-based cars in touring car events and rebranded to Polestar in 2004.


After receiving Volvo’s blessing, Polestar built a high-performance road car concept based on the C30 in 2010. This intended to gauge interest in a sportier Volvo, and three years later the first Volvo Polestar went on sale: The Volvo S60 and V60 Polestar.


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Once the vehicles were a clear hit, Volvo purchased the Polestar brand from Christian Dahl in 2015, moving in the tuning business in-house. Although the next chapter in Polestar’s story is still being written, the brand will be led by Thomas Ingelath, former design chief for Volvo. For fans of these incredible vehicles, don’t fret: there will still be Polestar-tuned Volvos created in the future, which will be marketed under the Polestar Engineered label.



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