Volvo Acquires Luxe to Provide Concierge Service

Last month, U.S. based premium valet and concierge service, Luxe, was acquired by Volvo. This digital car app aims to offer customer experiences, such as pick-up and drop-off services, providing a new level of convenience for Volvo owners. In addition to acquiring the app, Volvo also gained Luxe’s technology and engineers as well. Luxe’s CEO and co-founder Curtis Lee is becoming VP of digital for Volvo Cars.


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In a press statement, Volvo’s Chief Digital Officer, Atif Rafiq, said: “Our vision is a future in which technology simplifies life so you never have to stop at a petrol station, go to a car wash or even take your car in for service ever again. The acquisition of Luxe is a step towards realizing that ambition. I look forward to working closely with the highly talented team at Luxe who created its advanced technology from the ground up.”


“As more and more of our cars are connected, the availability of digital service becomes a critical part of the process of selecting a new car. Simplification of experience and placing control directly into the hands of the consumer is what today’s technologies enable, and what defines our vision in the digital space,” Rafiq said.


The service allows drivers to drop off their vehicle at any point in the city where services are offered, whereupon a professional valet steps in to find a secure parking spot, as well as fuels and cleans the car if the customer desires. Luxe is operating in cities such as San Francisco, New York, and Chicago for now.


“Working at Volvo gives us scale, resources and access to a global company that is committed to the future. Moreover, Volvo is committed to allowing us to fulfill our vision. With the acquisition, Luxe will continue to operate as its own unit working on some of Volvo’s most meaningful initiatives in mobility and digital customer experiences. I look forward to continuing to lead the Luxe team at Volvo,” Lee said in a statement to TechCrunch.


This partnership is sure to be another successful affiliation for Volvo and we’ll be sure to keep you updated as we learn more!


Volvo of San Antonio is a dealership that provides new and used cars for customers in Kirby, Leon Valley, Converse, Live Oak, Austin, Dallas, Fort Worth, Arlington, Universal City, Schertz, New Braunfels, Seguin, Canyon Lake, Houston, San Marcos, Lockhart, and more.


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